Chapter 16Using at least two different media-a newspaper, magazine, television, radio, and the internet—chose two ads you consider effective and two you find ineffective. Rationalize your choices.
Chapter 14How important is price to you when buying the following: clothes, milk, computers, haircuts, rental cars? What nonprice factors if any are more important than price? How much time do you spend evaluating factors other than price when making such purchases?
Chapter 13Think of an effective marketing mix for a new electric car or a brush less car wash for your neighborhood. Discuss your IdeasBusiness has fallen off greatly at your upscale restaurant because of the economic crisis. List four things you can do to win back the loyalty of your past customers